FragranceNet Wishlist Feature
Problem Statement
Customers of Fragrancenet frequently browse the app to discover new and favorite fragrances but struggle to keep track of products they want to purchase later. The absence of a wishlist feature, as requested by multiple users in the iOS App Store, leads to frustration and potential lost sales.
To enhance user experience and increase conversion rates, I implemented a wishlist feature for Fragrancenet that allows customers to easily save and manage their favorite products for future purchases.
App Store Reviews
Wireframing
I implemented a wireframe as the first step in the design process to ensure that the foundational structure of the app is solid before moving on to more detailed design work.
Before & After
Before adding the item to the wishlist
After adding the item to the wishlist
Email Design
Components
Components are a fundamental feature in Figma that significantly enhance the efficiency, consistency, and scalability of the design process.
Prototype
Next Project
